Motability appoints Siren PR
Howard Lake | 17 April 2003 | News
The PR agency will help the leading car scheme for disabled people raise its profile in its Silver Jubilee Year.
Siren PR will work alongside Motability’s in-house teams throughout 2003, its Silver Jubilee Year.
Siren’s work will run from April to November, although the main focus will be the busy Silver Jubilee Celebration period May, June and July. The agency will amplify the charity’s involvement in several key activities in addition to developing a campaign to encourage Motability’s 3,500 accredited car dealers to get involved in Silver Jubilee activities around the country.
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Siren PR has already helped Motability raise awareness of some significant changes to the Motability Scheme including the launch of a new brand in February 2003.
Alison Cameron, Motability’s Communications Manager said: “We appointed Siren as they have worked well as an extension of our in-house PR team and have demonstrated the ability to add value and generate creative routes to raise awareness of Motability’s work in this important year.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.