Mencap appoints Enable Interactive for digital marketing
Howard Lake | 9 June 2010 | News
Learning disability charity, Mencap, has signed up Enable Interactive to refresh its website design and to develop a wider social media and digital marketing strategy for the charity. The agency will refresh both the charity’s main website and its partner site easyhealth.org.uk.
Enable Interactive‘s work on developing a digital marketing strategy for Mencap follows a detailed social media audit researching how learning disability is discussed online.
Lucie Brown, Mencap’s head of brand communications, said: “We have brought Enable on board as a top digital agency to assess the design and user experience for people visiting our websites. We want to ensure we have a consistent brand journey through all the sites with intuitive navigation and linking. As the UK’s leading learning disability charity, we want the website and our digital and social media strategy to help the public better understand learning disability and the impact it has on people’s lives.”
www.mencap.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.