Deaf charity sets diamond jubilee target of £10m
Howard Lake | 16 January 2003 | News
The National Deaf Children’s Society (NDCS) has resolved to reach an annual income of £10 million by 2004 to coincide with its sixtieth anniversary.
This represents a major leap from 1994, its 50th anniversary, when it was raising around £1 million a year. Mark Astarita, Deputy Chief Executive commented: “While £10m per annum will be no mean feat, I am completely confident that we can achieve this income by 2004. Our significant investment in fundraising is paying dividends, and whereas many in the sector are beginning to feel the pinch, we will post another record year – with every likelihood our income will top £8 million for the financial year 2002/03.”
The charity plans for its 2004 diamond jubilee year to include a new membership scheme that aims to make it the most popular deaf charity in the UK. The charity’s growth is evidenced by its launch a few months ago of the International Deaf Children’s Society (IDCS).
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The charity’s fundraising activities already place it as the largest provider of overseas challenge events in the UK, and one of the top two direct dialogue fundraisers. Continued investment, in particular in direct dialogue fundraising, is expected to drive fundraising growth and will represent 50% of the charity’s income next year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.