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Anderson Manning Associates wins NCDL outbound calling contract
Howard Lake | 31 October 2002 | News
Northern Ireland-based direct marketing agency Anderson Manning Associates has been awarded the National Canine Defence League’s (NCDL) Sponsor A Dog outbound calling contract.
The contract will cover a variety of campaigns including all lapsed reactivation, upgrades and a rolling programme of reminder calls to ‘Sponsor a Dog’ enquirers.
The calling will be integrated with NCDL’s DRTV campaign and sponsors will be encouraged to donate through ‘paperless direct debits’.
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“This is a very significant contract win for us”, said Fintan Bradley, Director of AMA Charity Services, “and one that firmly places AMA as a credible alternative to the more recognised but expensive telemarketing agencies.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.