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Shelter selects online partner for Strip 4 Shelter campaign

Shelter selects online partner for Strip 4 Shelter campaign

Homeless charity Shelter has chosen Rivals Digital Media as its official online partner for this year’s Strip 4 Shelter campaign.

The campaign encourages people to wear football shirts on Friday 20 September and to donate the equivalent of 90 minutes – the duration of a football match – of their salary.

Rivals will be promoting the campaign to its 175,000 registered uses who receive its daily e-mail newsletter The Score. It will also promote th campaign with banner ads and editorial on Rivals.net and Football365.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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