Homeless charity Shelter has chosen Rivals Digital Media as its official online partner for this year’s Strip 4 Shelter campaign.
The campaign encourages people to wear football shirts on Friday 20 September and to donate the equivalent of 90 minutes – the duration of a football match – of their salary.
Rivals will be promoting the campaign to its 175,000 registered uses who receive its daily e-mail newsletter The Score. It will also promote th campaign with banner ads and editorial on Rivals.net and Football365.
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