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RNLI's first online marketing campaign

Howard Lake

Howard Lake | 28 January 2002 | News

The Royal National Lifeboat Institution (RNLI) is to launch its first online marketing campaign this month, working with agency Other Response to expand its supporter base.

The Royal National Lifeboat Institution (RNLI) is to launch its first online marketing campaign this month, working with agency Other Response to expand its supporter base. The campaign will roll out during the year.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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