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Diocese launches legacy campaign

Diocese launches legacy campaign

Leicester is the latest Anglican Diocese to see the potential of people leaving money in their wills to support its churches.

Wootton George Consulting Ltd has won the contract with the Anglican Diocese of Leicester to plan and implement a new legacy campaign.

Leicester is the latest Anglican Diocese to see the potential of people leaving money in their wills to support its churches. It is now embarking on a long-term initiative to put legacies back on the giving agenda. Of course, many churches were built with legacy income, but it would seem that Christians have lost the habit of leaving money to the church in their wills.

Leicester Diocese follows the examples of Lichfield and Worcester Dioceses, which have both launched campaigns to promote legacies in recent years. Like them, Leicester is also using the expertise of charity consultant Simon George, who has designed numerous legacy campaigns for church and secular organisations.

Simon George said: The Leicester campaign comes at a time of growing awareness of the value of legacies for charities and churches. The Diocese has made an important move to secure its long-term income and we look forward to working with them to build their campaign.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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