US Red Cross raises $227,758 online for El Salvador earthquake

Howard Lake | 28 February 2001 | News

The American Red Cross raised $227,758 online for earthquake relief in the first 11 days after the El Salvador earthquake on 13 January 2001. However, Paulanne Simmons at dmnews.com argues that “charities have made little headway in their outbound Internet marketing efforts.” Read her Net Is Still a Small Part of Disaster Relief at dmnews.com for other statistics on US charities’ income and direct e-mail activities.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.