SCF in top 60 UK 'superbrand' Web sites
Howard Lake | 5 February 2001 | News
Save the Children Fund is ranked number 17 in the top 60 UK ‘superbrand’ Web sites, according to Marketing Week and BrandNet. This places them above Coca-Cola (19th), Heinz (29th), British Telecom (33rd), and McDonald’s (54th).
Save the Children Fund is ranked number 17 in the top 60 UK ‘superbrand’ Web sites, according to Marketing Week and BrandNet. This places them above Coca-Cola (19th), Heinz (29th), British Telecom (33rd), and McDonald’s (54th).
A ‘superbrand’ is one which “offers consumers significant emotional and /or physical advantages over its competitors; advantages which (consciously or unconsciously) consumers want, recognise, and are willing to pay a premium for.”
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The SCF Web site, the only charity Web site to appear in the top 60 listing, was described as “easy to navigate, but slow to download. Informative, with online subscriptions.” Sites were ranked according to ease of finding the site, navigation, content, delivery of proposition, and memorability. The Sun newspaper topped the list.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.