Using e-mail to raise funds

Howard Lake | 30 November 2000 | News

The World Wildlife Fund in Washington, USA, has sent an e-mail newsletter to 123,000 people for the past two years, and the AIDS Foundation of St. Louis has raised $30,000 and gained 40 new donors in eight months using e-mail appeals.

The World Wildlife Fund in Washington, USA, has sent an e-mail newsletter to 123,000 people for the past two years, and the AIDS Foundation of St. Louis has raised $30,000 and gained 40 new donors in eight months using e-mail appeals.

These are just two examples featured in an article on using e-mail to raise funds published by the Chronicle of Philanthropy.

Read You’ve Got a Charity Solicitation>/a> by Nicole Lewis at the Chronicle of Philanthropy. See also Some Tips on Raising Money via E-Mail at the Chronicle.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.