Great Fundraising Organizations, by Alan Clayton. Book cover.

BBC Children in Need's online income to rise tenfold?

Howard Lake

Howard Lake | 27 November 1999 | News

In its twentieth year, BBC Children in Need are hoping to improve on their success in 1998 in using the Internet to raise funds. The figure of tenfold has already been quoted as a possible multiple.

By 17.02, even before the telethon had started, the online donations had totalled £7,891. By the end of the evening the site had received £101,943 in online credit/debit card donations.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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