If you plan to carry out online fundraising from or with a UK company you should avoid talking to the director. Almost half of all UK company directors have no interest in finding out more about the Internet and e-commerce, according to a new survey.
According to the survey by Cisco and Oracle, 50.5% of UK companies have never receved a briefing on their company’s IT. Forty-eight per cent didn’t want to receive one either! The survey contacted 2,017 directors of UK companies with over 500 employees.
So, online corporate fundraisers might prefer not to start at the top when contacting UK firms electronically.