Is anyone there?
Howard Lake | 21 July 1999 | News
E-mail might travel at the speed of light, but messages can take a lot longer to generate a response. It is not just charities that are taking their time to respond to e-mail enquiries, but well-resourced major UK companies too.
E-mail might travel at the speed of light, but messages can take a lot longer to generate a response. It is not just charities that are taking their time to respond to e-mail enquiries, but well-resourced major UK companies too.
Marketing agency Rainier Ltd found that nearly half of the FTSE100 companies either did not reply to e-mail enquiries or took an unacceptably long time to reply. Translating this to charities, that could mean a lot of unhappy donors and perhaps even some missed donations.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.