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Dead unusual

Dead unusual

How can you bring new life to legacy fundraising? You could always try the approach of The Los Angeles County Coroner’s Office Gift Shop and set up a non-profit gift-shop.

How can you bring new life to legacy fundraising? You could always try the approach of The Los Angeles County Coroner’s Office Gift Shop and set up a non-profit gift-shop. Visitors can buy crime-related gifts, such as toe-tag keyrings and beach towels with crime-scene chalk body outlines. Perhaps instead of carrier bags they offer you body bags. Anyway, the £1.25 million profits are used to fund a local anti-drink driving campaign.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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