Kosovo Appeal most successful yet
Howard Lake | 8 April 1999 | News
The Disasters Emergency Committee’s Kosovo Crisis Appeal is the most successful so far with an estimated £7 million raised in two days. 243,560 calls have been made to the freephone credit card donation telephone line (0870 60 60 900), with an average donation of £34. The appeal is boosted by Millennium Gift Aid, the government’s tax concession scheme for donations of over £100.
The Disasters Emergency Committee’s Kosovo Crisis Appeal is the most successful so far with an estimated £7 million raised in two days. 243,560 calls have been made to the freephone credit card donation telephone line (0870 60 60 900), with an average donation of £34. The appeal is boosted by Millennium Gift Aid, the government’s tax concession scheme for donations of over £100.
The appeal is made on behalf of a twelve British aid agencies working in the Balkans region, where hundreds of thousands of refugees are currently displaced by the political crisis.
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A spokesman for the appeal said: “We are grateful to the British public for their overwhelming generosity. The agencies have specialist teams on the ground and are meeting immediate needs. The most effective and efficient way of helping the refugees is with cash donations so that the agencies can carry on with their life-saving work.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.