Web Watch on arts organisations
Howard Lake | 28 November 1998 | News
Jason Potts examines how arts organisations are using the Internet in this month’s Web Watch column in Professional Fundraising magazine. He notes the value to the Royal Opera House’s Web site of corporate sponsorship from Cable & Wireless. Although he liked the free screensaver at the ROH site, he felt that none of the three arts organisations’ sites featured (Royal Opera House, National Theatre, and US Museum of Modern Art) worked hard at promoting membership. “Surely some of the craft which is being applied to the front end of these sites should be used in the business end of recruitment and retention of members or donors?” he asked.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.