Direct mail calculations online
Howard Lake | 19 June 1998 | News
Do you find the standard direct mail calculations tricky to remember? Now you can perform them online, courtesy of Moore Response Marketing Services.
All of the following calculators are available at no charge:
– How Do I Calculate Breakeven Response Rates for a New Direct Mail Design?
– How do I Know My Test Results Are Statistically Significant?
– How Big a Mailing Do I Need to Accurately Test a New Package?
– How Big a Mailing Must I Make to Repeat the Results of My Test?
– How Big a Variance In Response Will I Have on my Next Mailing?
Just fill in the figures for your campaign, and the results are returned on-screen almost immediately.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.