Great Fundraising Organizations, by Alan Clayton. Book cover.

American charity says thank you online with freebies at Christmas

Howard Lake

Howard Lake | 4 January 1997 | News

The American Lung Association has used the Christmas season to offer a variety of online thank yous to donors.

The American Lung Association‘s Christmas Seals site included e-mail postcards, screen savers, and children’s drawing contests for the Christmas season. With a thank you for the support shown so far, they are now encouraging visitors to return at Christmas this year.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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