Biscuit wrapper recycling scheme to raise funds for charities

Howard Lake | 8 April 2013 | News

A biscuit wrapper recycling contest is offering £1,000 in prizes to be donated to schools, charities or voluntary groups.

McVitie’s® and TerraCycle have launched the Biscuit Wrapper Roundup Collection Contest. People across the UK are encouraged to collect and send in waste biscuit wrappers that would otherwise end up in landfill but which can then be recycled into new products. These include watering cans, garden benches and waste bins.

At the end of the competition, the twenty top collectors will win £250, £150, £50, or £20 to donate to their favourite voluntary organisation.

The contest runs from 8 April 2013 to 7 October 2013.

To take part in the Biscuit Wrapper Roundup Collection Contest join the McVitie’s Biscuit Wrapper Brigade online. Freepost labels can then be downloaded to send in shipments of used biscuit wrappers. Regular top 10 leaderboards and Facebook updates will be made throughout the contest by TerraCycle so participants can see how well they are doing.

Participants earn two TerraCycle points for the weight of each biscuit wrapper of any brand sent in for recycling.  Each point can be redeemed for a 1 pence contribution for the school, charity or non-profit organization of the sender’s choice.

So far participants have saved over 21,000 waste biscuit wrappers from landfill raising over £509 for charity.

www.terracycle.co.uk/en-UK/brigades/mcvities-biscuit-wrapper-brigade.html

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.