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Beautiful World to close this week

Howard Lake | 25 March 2013 | News

Beautiful World, the fundraising, marketing and communications agency, is to close this week. Founders Rachel Beer and Simon Frank have decided to pursue their own directions.

Beer will continue to work with charities and partners focusing on fundraising and in particular innovation in giving.  Before setting up Beautiful World, she worked for charities, specialist charity sector agencies including TW CAT and Cascaid (now The Good Agency) and as a consultant.

She will continue to run the NFPtweetup events, which have helped nurture a growing network of charity sector staff with an interest in digital communications and fundraising.


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Frank has set up a new company, Bats in Belfries, which brings together writers, art directors, planners, artists, web designers, and filmmakers.

In the past four years, Beautiful World has worked with charities including Diabetes UK, Breast Cancer Care, Jewish Care, Prostate Action, National Trust, and Women's Resource Centre.

Beer said: "Since we began in 2009, we are immensely proud to have helped many charities take their first steps in digital and integrated fundraising.  This includes creating the first Facebook fundraising app for a UK charity, winning an award for our use of technology in fundraising, and being shortlisted on several occasions for our social fundraising and awareness campaigns.

"We have enjoyed developing innovative approaches to help charities acquire and develop supporters in the digital age and through intelligent targeting across integrated media (including direct mail) we’ve helped charities save hundreds of thousands in their marketing.

"Simon and I feel now is the right time for us to take separate paths in pursuing our own interests, but I’m sure we will keep in close contact and I wish Simon every good fortune."

When it closes this week, the agency will have no staff, and "all active client projects are being seen through to fruition by the founders".