Lloyds Banking Group chooses Alzheimer's Society and Alzheimer Scotland for charity of the year partnership
Howard Lake | 13 January 2013 | News
Lloyds Banking Group has chosen Alzheimer’s Society and Alzheimer Scotland as its Charity of the Year Partnership for 2013 and 2014. The charities were selected in a staff vote.
The funds raised during the partnership will help the charity to launch 'Live Well', its first UK-wide dementia carers programme.
Lloyds Banking Group's previous two year charity of the year partnership was with Save the Children. Having set a target of £2 million, it raised over £3.4 million to fund the charity's Families and Schools Together (FAST) programme in the UK. Successful fundraising activities in this campaign included an Everest Base Camp trek, which raised £250,000, and a one-day takeover of 100 Save the Children charity shops which raised £70,000.
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Paul Turner, Group Community & Sustainable Business Director at Lloyds Banking Group, said: "Our colleagues voted overwhelmingly to partner with the Alzheimer’s Society and Alzheimer Scotland in support of their first ever national dementia carers programme. Lloyds Banking Group is part of the Prime Minister’s Challenge on Dementia and is committed to understanding the needs of customers living with dementia to ensure they are given as much independence as possible while supporting their financial needs."
Leonard Cheshire Disability was the runner-up in the staff vote and received a donation of £10,000 from the Group.
www.lloydsbankinggroup.com/community/charity_of_the_year.asp
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.