thankQ adds up for Severn Hospice
Howard Lake | 21 September 2012 | News
Severn Hospice provides care for people with complex and progressive illnesses in the areas of Shropshire, Telford and Mid Wales. The Hospice provides all its services free of charge with the majority of its funding coming from voluntary sources, including public donations, the Hospice’s shops, lottery, events and legacies.
Fundraising accounts for two thirds of the Severn Hospice’s annual income and the Hospice chose thankQ specifically because it allows the fundraising team to gain a 360 degree view of its supporters. It does this by linking directly with the Hospice’s lottery and retail systems and by integrating with the Hospice website, pulling all transaction data straight through to the thankQ database and building a comprehensive picture of the supporter community. Such a wealth of supporter data will enable the fundraising team to profile and segment their supporter community much more effectively. Severn Hospice will also be using thankQ’s powerful JustGiving module, which will enable the fundraising team to transfer donation and event data between thankQ and JustGiving at the touch of a button – and not just from individuals who are fundraising for the Hospice but also from those who are supporting them with donations.
Severn Hospice will also benefit from thankQ’s advanced contact management functionality, which will be further enhanced by integration with facebook and twitter. So, not only will the Hospice have the opportunity to communicate with supporters via mail, email and sms, they will also be able to find out who has been talking to them and about them on social media sites, and engage with their supporters on these platforms.
Severn Hospice is also planning to utilise thankQ dashboard reports to track and plan events, fundraising activities, mailing campaigns and much more besides.
Maria Cameron, Appeals Manager for Severn Hospice told us, ‘the opportunities thankQ will bring to the organisation are almost too many to take in. We have a fantastic fundraising team here and we’re looking forward to the challenge of maximising every single opportunity that thankQ presents’.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.