Nightrider™ 2013 opens for charity partners
Howard Lake | 20 September 2012 | News
The 2013 Nightrider™ London event was launched to charities this week. In this year’s event 3,000 cyclists raised over £2 million in one night for a variety of charities.
Next year’s 100km moonlit cycle ride through London will be bigger, with 4,500 places available. It will take place on 8/9 June 2013, and organisers Classic Tours expect over £2.5 million to be raised on the night.
Cyclists will set off from either Crystal Palace or Alexandra Palace and follow a 100km moonlit route past over fifty of London’s iconic landmarks. Full support and back up will be provided.
Over 70 charities attended the launch and 50 have already bought places for supporters to claim.
The event is run in partnership with Capital FM and supported by Virgin Money Giving.
Alex Heasley, Head of Virgin Money, said: “Nightrider London is an excellent platform for raising funds – an average fundraising page for Nightrider 2012 raised over £1,000 (including Gift Aid) and an average donation amount was a staggering £49. These values bring Nightrider into the same fundraising value tier typically occupied by high income events such as marathons and triathlons”.
Paris is new Nightrider™ challenge location
Classic Tours have also announced that the first overseas Nightrider™ challenge will take place in September 2013, in Paris. The 100km moonlit route will start close to the Eiffel Tower and take in as many famous sights as possible.
Open to all charities
Nightrider is open to any charity. They can buy places and then promote the event to their supporters.
Charity places cost £60 including VAT and a minimum of 10 places must be booked.
Charities get the first chance to buy places. After that, in early October, Nightrider™ London places go on sale to the public.
www.nightrider.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.