One in a Million – Red Cross Week

Howard Lake | 23 March 2012 | News

• Tagged with:
• Individual giving

The British Red Cross is aiming to raise £1 million in this year’s Red Cross Week, which runs from 6-12 May 2012.
This advert encourages people to get involved: “from shaking a bucket to holding a cake sale, every pound counts and makes a difference to people’s lives around the world.”
There’s even a dedicated Twitter account for the campaign – @beoneinamillion – run by an intern.
www.redcrossweek.org.uk
 

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.