Why your supporters are wealthier than you expect. Course details.

Islamic Aid launch appeal to coincide with Ramadan

Howard Lake | 4 September 2005 | News

Islamic Aid’s appeal includes an email from its chairman Mahmood Hassan with suggested giving levels of £15, £75, and £1,300.

Mr Hassan explains in the email message that “It is our duty to Allah (swt) to help those in need”. He encourages recipients: “Please send your Zakah, Sadaqah, Lillah, Zakatul-fitr and other donations today.”

The message is brief and plain, except for a graphic banner ad at the bottom promoting and linking to an online direct debit facility. Indeed, the message concludes with a promotion of online direct debits: “You can maximise your reward this Ramadan by signing up an online Direct Debit to give every month for those in need.”


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Religious festivals are of course often a good opportunity with which to engage with some supporters and to make a fundraising request.