Great Fundraising Organizations, by Alan Clayton. Book cover.

MetroChange to divert remaining NYC subway card money to charity

Howard Lake

Howard Lake | 10 January 2012 | News

MetroChange is a startup that aims to divert small unused payments on New York City’s MetroCard payment system to charity.
It seems that around $52 million every year is lost by MetroCard users when they replace old cards that have a few cents of value left on them. Not enough to use for travel, but still a small value.
MetroChange plans to construct and install a kiosk at subway stations where card holders can swipe their card, find out the amount left, and then with one press of a button, donate it. MetroChange will then handle the money and donate it to charity at the end of each month. In addition it will recycle the plastic payment card.
The idea has been featured by Wired, The Huffington Post, theatlantic.com and SpringWise.
MetroCard is a project by NYU students Stepan Boltalin, Genevieve Hoffman and Paul May.
MetroChange - Feedback
MetroChange - Swipe
MetroChange Kiosk
 
 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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