MuchLoved website offers free guidance on in memoriam giving
Howard Lake | 14 July 2011 | News
Online memorial website charity MuchLoved has developed a website to help charities create and improve their tribute fund schemes.
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As well as detailing the services MuchLoved provides, fundraisinginmemory.org also includes practical advice on planning, establishing and developing an effective In Memorial Giving Scheme. It features downloadable templates and suggested copy.
MuchLoved provides charities with a bespoke online tribute fund service with branding options and donor reporting. So far 20,000 families have chosen to share their memories and raise funds using MuchLoved.
John Grain, Tribute Fund consultant, said: “The new website from MuchLoved is a fantastic offering. It is functionally excellent, easy to use and offers a whole wealth of useful and practical information. It should help charities significantly enhance and improve their In-Memoriam offering and experience for supporters.”
MuchLoved works with over 100 organisations including Cruse Bereavement Care, The Motor Neurone Disease Association and Butterwick Hospice Care which runs three hospices in the North East of England. MuchLoved is the working name of the MuchLoved Charitable Trust, the online memorial charity, founded in 2005.
www.fundraisinginmemory.org
- Mind to launch in memoriam fundraising website (25 October 2011)
- MuchLoved in memoriam site offers Facebook app (13 January 2012)
- In memoriam is most popular preference in obituary notices, says A Giving Tribute (30 January 2012)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.