New website design for Batten Disease Family Association
Howard Lake | 24 June 2011 | News
The Batten Disease Family Association (BDFA) is improving its online communications with families, fund-raisers and volunteers after appointing PSP Rare Digital to redesign a professional new website.
Supported by a grant donation from the Clothworkers’ Foundation, the BDFA has briefed the Clerkenwell-based agency to take its website to a new level of design, function and versatility and increase its appeal across all user groups.
Founded in 1998 by a small group of parents of children with Batten Disease, the BDFA achieved registered charity status ten years ago. It has continued to support families, raise awareness and facilitate research into this group of rare, genetic, progressive, neurodegenerative, metabolic diseases that occur in children and adults worldwide.
PSP Rare’s digital creative division was established last year to integrate emerging digital technologies and website design into the group’s traditional contract publishing services. Its previous third sector experience has included a major programme of digital communications and website design work for Jeans for Genes.
Agency director, Clint Golding commented: “The BDFA is doing some excellent work supporting a broad network of people affected by Batten Disease. Our brief is to completely overhaul the existing website, redesigning, rebuilding and helping with visual and content strategy to make it more accessible, appealing and relevant to its diverse range of user groups.”
Andrea West, charity manager at BDFA added: “Our charity is very grateful to the Clothworkers’ Foundation for a generous grant which has enabled us to commission PSP Rare Digital to work with us to develop our new website.
“This represents a very important step in the development of the BDFA as it enables us to expand the invaluable support we provide to affected families and represents an important tool for raising awareness of this devastating disease.”
Ends
Part of the PSP Rare publishing and communications group, PSP Rare Digital is a digital creative agency which creates compelling experiences through digital marketing, website development and user experience design.
For further information contact:
Andrew Crosbie, PR Director, Tel: 07947 992022, E:
an********@gm***.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.