Concern Worldwide launches DRTV campaign

Howard Lake | 1 December 2008 | News

Concern Worldwide has been working with DTV Group on its latest DRTV campaign which begins its test phase this month.
The ad, which uses material from Concern’s existing footage with voiceover by Amanda Burton has been adapted for the UK and Republic of Ireland. Further adapts have been created for the web and radio and there are other adapts to link into Concern’s annual Fast campaign.
DTV is also testing time-lengths, ask levels – including one-off donations, and separate telephone numbers for each channel so it can gather and analyse comprehensive response data to analyse important factors including the day of the week and time of day to understand better each element’s effect on conversions.