What makes a great fundraiser?
Howard Lake | 1 June 2011 | Blogs
Nearly seven years ago I wrote a slightly tongue-in-cheek article for Fundraising magazine about the qualities required to be a great fundraiser. I canvassed opinions from the great and the good from all over the fundraising world and the magazine published the findings.
But of course times change: the recession has arrived, the world of online and digital brings new opportunities and new challenges almost daily, the FRSB is here and expectations of donors have increased hugely.
So, do the qualities identified in 2004 hold true for 2011? Or is something different required to survive and prosper today?
We’ve been discussing it in the office and we thought it would be interesting to find out? Maybe what was seen as essential in 2004 (passion, a sense of humour, determination, ability to inspire, and honesty) are less so now, or perhaps they are still the same five qualities a fundraiser needs above all others.
I’d love to know what you think? So please spend a few minutes answering some simple questions on this online survey – it’s a bit of fun, with a serious side.
The deadline for taking part is the end of June and I’ll publish the results on here and on the JGA website.
Please take the survey.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.