Charity fundraising platform for children raises £1 million
Howard Lake | 15 March 2026 | News
A UK-based fundraising platform which launched two years ago with the aim of helping children raise money for charities and good causes has now collected more than £1 million in donations.
SuperKind enables children to campaign and raise money for charities and organisations close to their hearts, including Comic Relief, Children In Need and WWF.
Thousands of UK school children have used the platform over the past two years with almost 500 schools and PTAs signing up to take part.
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As a result around 500 different charities have received donations, including national organisations and local grassroots organisations, including neighbourhood food banks and community projects.
More than 10,000 children have used the platform. The average raised by each child for their chosen charity is £100.
SuperKind claims to be “the world’s only cross-charity fundraising platform that is legally accessible to young people under 16”.
It cites research by The Jubilee Centre for Character & Values at The University of Birmingham that found that children who engage in meaningful fundraising before the age of 10 “are twice as likely to be regularly charitable as adults” (A Habit of Service: The Factors that sustain service in young people, 2017).
Successful campaigns run by children include:
- Lyra who raised £1,685 (+£237.64 Gift Aid) walking across the whole of the Isle Of Wight for Cats Protection Isle of Wight
- Zach from London who raised over £1,200 for Great Ormond Street Hospital, which treated him as a baby, by organising a giant Lego fundraising event at his school
- Alicia who gave up sweets, chocolate, and soft drinks to raise £251 for Battersea Cats and Dogs Home
- Alba who raised £210 (+£30.42 Gift Aid) through a sponsored fitness event to help her school buy a new playground.
Superkind Co–founder Keren Mitchell said:
“When we started Superkind, we believed that children, when given the opportunity, would do extraordinary things for others. Crossing £1 million raised for charity proves that belief was well placed…
“What’s been so powerful is watching children connect personally with causes that matter to them, whether supporting BBC Children in Need, Comic Relief or grassroots charities in their own communities. Every partnership represents not just funds raised, but awareness built, empathy deepened and futures changed”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.