Mind appoints The Good Agency
Howard Lake | 14 December 2010 | News
Mental health charity Mind has appointed fundraising, campaigning and sustainability specialists The Good Agency to develop their brand and fundraising strategy. It was selected for the £500,000 brief from six agencies in a two-stage pitch.
Mark Boulding, Head of Development at Mind said: “One in four people will experience mental health problems during their lifetime, and the current economic situation will increase the need for Mind’s work at a time when funding is under pressure. The Mind brand is highly recognised and trusted,and we need to make the most of it to engage new supporters.”
www.thegoodagency.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.