Marketing software provider Occam is to partner with list management and brokerage company ListLab to enhance its data acquisition services.
Part of the MediaLab Group, ListLab manages over 100 lists and insert programmes in the consumer market. Their 100+ million records cover areas ranging from charity and investment to mail order and publishing. Its clients include the BBC, MoneyWeek, IPC, Readers Digest, Natures Range and Kaleidoscope.
The partnership will support Occam’s expansion of Zebra, its prospect and customer management software launched earlier this year.
Scott Logie, Strategy Director at Occam said: “The evolution of Zebra means that we must constantly and rigorously assess the various functions it houses. It became clear that list broking and acquisition was of chief importance to our clients, so this deal signifies our commitment to ensuring Zebra remains best of breed and ensuring that we can still answer the challenges our clients face everyday”.
Founded in 1993, Occam’s products include Reciprocate, “the largest single source of charity data in the UK”.
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