DiscoverDigitalLife.com – great free online insight from TNS

Howard Lake | 14 November 2010 | Blogs

One of the fascinating, and challenging, things about consumer-focused digital planning for clients in different parts of the world is understanding how adoption of different aspects of digital communications technology – from social networks to smartphones – differs from country to country. To help with this, over time I’ve built-up a diverse toolkit of research and data sources and just last month a great new tool was added to this in the shape of the Discover Digital Life study from global research company TNS.
Described as “The largest and most comprehensive study of the global digital consumer, ever.” the study is based on research with almost 50,000 regular online users in 46 markets – and the nice folks at TNS have made a whole chunk of it available free of charge through a great interactive online tool.
Click here to read more about how to access the TNS data at givinginadigitalworld.org

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.