Great Fundraising Organizations, by Alan Clayton. Book cover.

‘More than a shop’ campaign highlights value of charity shops

The interior of a Shelter charity shop. Copyright Melanie May

The Charity Retail Association’s More than a shop campaign is running across social media this week, between 22 and 29 April, to highlight the many benefits of charity shops.

The association says that the campaign is to celebrate and raise attention to the fact that a charity shop is not just about the shopping experience but has charitable, social and reuse functions that no other form of retail shares.

Charities are encouraged to join in with shareable assets available that share the many roles charity shops fulfil, which can be used across social channels.

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The campaign highlights that charity shops are a source of £75.3 billion of social value a year – a figure from the Charity Retail Association’s 2022 The value of giving back – the social return of charity shops report.

It also draws attention to charity shops as:

Assets can be found here.

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