Pub industry newspaper supports Tap into WaterAid
Howard Lake | 31 March 2010 | News
The Publican, the weekly pub and bar industry newspaper, is supporting WaterAid’s Tap into WaterAid fundraising campaign.
The media partnership coincides with the introduction on 6 April of the government’s mandatory code for the industry, requiring pubs to provide patrons with free tap water.
Over 100 pubs, restaurants and cafés take part in Tap into WaterAid by encouraging their customers to make a small donation to WaterAid when they order tap water. The suggested 15p donation for a glass or jug of tap water is either added to the customer’s bill or collected in money boxes.
Matt Eley, Deputy Editor of The Publican, said: “We are launching the partnership to coincide with the new drinks law. We hope that licensees across the UK will see this as an easy, cost-free way to put a positive spin on the code and be inspired to get involved today.”
The media partnership runs for a year until April 2011 and aims to raise £50, 000 for WaterAid.
www.wateraid.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.