F2F Alliance launches to drive positive change throughout sector
Melanie May | 8 December 2021 | News
A new alliance of face-to-face fundraising agencies has launched, with the aim of creating a safe and inclusive space for fundraisers and supporting charities, agencies, and fundraisers alike.
The F2F Alliance believes that F2F fundraising should be fair for all parties involved and that if they work together and each receive a fair deal, this will attract new fundraisers to the industry, improve industry support and raise standards, which will in turn produce more meaningful outcomes for charities.
A key aim of the Alliance therefore is to showcase best practice on a range of subjects, from fundraising standards to business methodology.
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It has an initial board of five, from the Alliance’s founding five member agencies.
This is chaired by Liam McEntegart from REAL Fundraising, with Urbanleaf’s Jen Suter as Vice Chairperson. It also includes Josh White from Bright Future Fundraising, Oliver Steele from Wesser, and Matt Atkinson from One Sixty.
The board has developed a set of key standards to launch the organisation that it hopes to grow in the coming months.
These include:
- Fundraisers of member organisations must be paid a fair hourly wage based upon the real Living & London Living wage and given a guaranteed wage for the hours that they work.
- Fundraisers must have employment rights including but not limited to sick pay, holiday pay, parental leave.
- Where agencies sub-contract said subcontractors must meet these same standards.
- Member organisations must have demonstrable professional development policies.
- Member organisations must have a fair and inclusive recruitment process that gives an honest representation of the F2F sector.
- Member organisations must have a workplace bullying & whistleblowing policy.
- Membership organisations commit to always abide by the Fundraising Code of Practice.
- Members are committed to the better business act.
Membership of The F2F Alliance is free and agency membership applications are welcomed via the Alliance website with all agencies having to pass the Alliance’s standards to become accredited.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.