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Robot street fundraiser collects for Save the Children

Robot street fundraiser collects for Save the Children

are trialling a robot street collector in South Korea. DONA, the “Urban Donation Motivating Robot”, has been in development since August 2009 by a team led by Min Su Kim at Hongik University.

Wearing a red poncho, the short robot stands and moves near boards promoting the appeal, and makes appreciate gestures whenever is put into its collecting box. It encourages donations through ‘pet-like interaction’, and is reportedly particularly popular with children.



DONA is the product of a multidisciplinary team working in Seoul in cooperation with MIT Lab. The aim was to combine industrial , human computer interaction, engineering, and science perspectives.

There is no sign yet of a major or version of DONA.







Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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