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PFRA launches private site mystery shopping trial

PFRA launches private site mystery shopping trial

The PFRA has started a six-month trial mystery shopping trial of private site fundraising.

Twelve charities have volunteered to take part, including Battersea Dogs & Cats Home, Dogs Trust, Great Ormond Street Hospital, Guide Dogs for the Blind Association, Marie Curie, National Deaf Children’s Society, Royal Society of Wildlife Trusts, RSPCA, and WWF UK. The PFRA will aim to carry out 38 mystery shops per month during the trial.

A private site rulebook has been created and circulated to the participating charities to follow, with rules including: ‘Fundraisers MUST NOT obstruct, interfere with, or disrespect members of staff from local businesses’, and ‘Fundraisers MUST NOT work outside the confines of the site as dictated by the Site Owner’.

The trial comes as the merger between the the PFRA and the IoF gets underway, with the aim of establishing a permanent mystery shopping programme for private site fundraising that will gather vital information on current standards.

Peter Hills-Jones, Chief Executive of the PFRA said:

“We have worked hard over the last decade to strengthen street and door-to-door fundraising and we are now going one step further. Our members have often asked for us to expand our services and I am pleased to see it becoming a reality. Once the trial has provided evidence of success, we will make it available to all our members.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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