“Colleges that spend more to conduct donor research raise more money than their counterparts”

Finbar Cullen | 12 October 2009 | Blogs

• Tagged with:
• Prospect research

The latest Daily Update from The Chronicle of Philanthropy cites a report from Prospecting, “The Chronicle’s fund-raising column”, claiming that “colleges that spend more to conduct donor research raise more money than their counterparts”.

The article reports on a survey (2009 Best Practices in Prospect Research in Higher Education Fundraising) conducted by WealthEngine, which offers online donor-research tools. Apparently the survey was based on responses from 61 educational institutions, mostly colleges and universities.

A free copy of the report is available from http://philanthropy.com, after 15th October, 2009.

As a freelance prospect researcher, I wouldn’t want to argue with findings like that.

Finbar Cullen

ResearchPlus

• Researchers in Fundraising Winter Conference 2009 (14 October 2009)
  
• Backing up information (26 November 2009)
  
• UK has 500,000 millionaires, say Prospecting for Gold (4 January 2010)
  

About Finbar Cullen
Finbar Cullen established ResearchPlus in 2005 to provide fundraising research services for the not-for-profit sector. He researches people, companies and grant-making trusts and foundations, mostly in the UK, but also other parts of the world. Finbar has published directories of “unpublished” grant-making trusts (registered with the Charity Commission and with the Office of the Scottish Charity Regulator), and each month he contributes to The Trust List, highlighting newly registered grant-making trusts worthy of particularly close attention.