Facebook Connect now available on JustGiving
Howard Lake | 18 September 2009 | News
The latest update to the JustGiving platform is the ability to spread the word about donations using Facebook Connect. When people make a donation on a JustGiving fundraising page, they can now log in to Facebook and publish their donation details to their Facebook wall and friends’ newsfeeds.
This means that the sponsor’s friends and family hear about their donation on Facebook – raising the profile of the charity and a fundraiser’s appeal, Up to 30% of visitors to JustGiving come from Facebook and it’s the biggest source of traffic to JustGiving. Anne-Marie Huby, JustGiving’s Managing Director said, “It’s hugely important to allow sponsors to spread
the word about their donation on Facebook, especially if they have responded to a call to action on Facebook. Even if sponsors made a donation because of an email message or a tweet, this new feature allows them to share the details of who they’ve supported with their Facebook network to encourage friends and family to support a fundraising appeal too.”
According to Facebook, links posted through Facebook Connect are clicked roughly three times, so adding Facebook Connect to JustGiving has the potential to increase the audience for fundraising appeals dramatically. Due to the ease of use of Facebook Connect, it can really help speed up the spread of an appeal, helping fundraisers to reach more potential donors and raise more money more quickly.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.