7-year-old raises £93,000+ for Haiti using Justgiving
Howard Lake | 25 January 2010 | Blogs
Seven-year-old Charlie Simpson’s sponsored bike-ride for UNICEF UK’s Haiti appeal aimed to raise £500. It’s currently racing towards £100,000!
When I started this comment it was still in the £92,000 region, but a quick check back finds that has now jumped to £93,223. Reload the page and watch it grow.
The lesson here? First, this is unusual, that’s why it is making the news. Secondly, UNICEF UK didn’t need to do anything to get this going, beyond pay its Justgiving fees.
As I commented on LinkedIn and the UK Fundraising page on Facebook, “give your supporters the tools to fundraise, and watch them go!”
Go Charlie!
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.