Leonard Cheshire Disability launches annual review
Howard Lake | 15 October 2008 | News
Leonard Cheshire Disability has published its Annual Review for 2008, with a design specifically aimed at reflecting its vision of changing society’s responses to disability.
Created by not-for-profit branding experts Spencer du Bois, the report’s underlying theme of the design is based on Leonard Cheshire’s recent successful campaign called ‘Creature Discomforts’ with the tagline ‘Change the way you see disability’. It used a series of animations based on Aardman Animations’ well-know ‘Creature Comforts’ series.
The Review follows the ‘square’ format of previous Annual Reviews. However, in line with this concept of putting the individual person ahead of their disability, Spencer du Bois created a format that presents a platform of individual quotes, before the identity of the speaker is revealed.
Case-study quotes are printed on pull-out sheets inserted in the printed report, initially obscuring the photography of the speaker.
The report will be sent to all stakeholders, including donors, volunteers, staff, local authorities, central government, corporate partners and service users, and is also available as a PDF at
Stephen Elsden, Marketing Manager, Leonard Cheshire Disability, said: “We were keen to capitalise on the high awareness of our recent Creature Discomforts campaign, and the agency came up with a brilliant creative solution that worked across our entire organisation.”
www.lcdisability.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.