Waitrose MD's picnic book to benefit National Trust
Howard Lake | 18 May 2008 | News
Managing Director of Waitrose, Mark Price, has written his first book, “The Great British Picnic Guide”, and will donate all of the proceeds to the National Trust, some of whose locations are featured in the book.
Price describes himself as “a passionate picnicker” so aimed to write the authoritative book on eating in and enjoying the great outdoors. The book features over 80 recipes and favourite picnic spots in the UK, all personally selected by Price and his family.
In addition to recipe ideas and advice for all manner of picnics, Price also provides locations of good delis, local farm shops and markets from around the country, aiming to highlight the importance of local produce.
He explains why he chose to donate the proceeds to a charity. “The wonderful thing about this marvellous country of ours is that there are so many beautiful locations that we can all enjoy”, he said. “We are particularly lucky to have an organisation such as the National Trust, which manages and looks after them so well. This is why I want to play my own part and donate all of the proceeds to the Trust in order for them to keep up their good work”.
The Great British Picnic Guide costs £14.99.
www.amazon.co.uk/o/ASIN/0091927072/219
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.