Anolivebranch.co.uk is the latest online shopping site that enables its users to generate a donation to charity each time they shop.
The site has partnered with 10 UK charities and sells “high demand consumer products” from retailers including Boots, M&S, La Senza, John Lewis, Asda and Ticketmaster.
Founder Nathan Branch said: “anolivebranch aims to make donating to charity an effortless, everyday function that’s accessible to everyone”.
The website donates 50% of all its profits to its 10 charity partners such as Tommy’s the baby charity, Age Concern, Save the Children, and Compassion in World Faming.
When members register they select which of the anolivebranch charity partners they would like to benefit from their donations. Anolivebranch also keeps its members abreast of charity affairs with coverage of fundraising news and events, and also provides its members with a monthly update from their chosen charity.
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