New itison initiative to help charities provide respite to people in need
Melanie May | 8 May 2019 | News
Daily deals service and online marketing company itison has launched a new charity initiative, itison us, which aims to help charities provide people with much needed respite through the giving of experiences.
Each month itison us will matchmake local charities with businesses on itison to give them experiences such as a night away dinners, and family days out. Charities can then use these vouchers to provide respite for the people they support, the volunteers giving their time to the charity or to fundraise. itison will also absorb all admin costs and labour with the aim of making it simpler for businesses and charities to get involved.
itison us will launch initially in Glasgow, supporting three local charities in the first month: Home Start Glasgow North; The Haven Centre Blantyre and The Coming Home Centre with a plan to roll out across other cities shortly.
#Glasgow! Tomorrow we're launching something huge to give smiles to the people who need it most 💌
Keep your eyes peeled for our big announcement! pic.twitter.com/bO1EBVxe8i
Advertisement
— itison.com (@itisoncom) May 7, 2019
With 1.5 million members across the UK, itison hopes that sharing its platform will also put the spotlight on these small, local charities and raise awareness of the work they do.
The company has previously raised over £2million for Social Bite, which supports the homeless.
Oli Norman, CEO at itison said:
“When you think about charity you don’t often think about the power of respite or giving a smile, that’s exactly what itison us will do.
“Every day tens of thousands of our members enjoy incredible experiences that put a smile on their faces. We’re extending that mission to those people who need it most – people going through tough times and the volunteers that work tirelessly to help make their lives better.
“Every month we’ll donate hundreds of vouchers to brilliant local charities to use for those experiencing hardship – to enjoy a meal out or an overnight stay – something to give them and their families respite from what they’re going through – all on us and the amazing businesses we work with.
“itison members don’t need to do anything – we’re not only going to donate if you buy something or ask you to pay anything at all. We’re not doing this to increase sales, we’re doing it because we can.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.