Tattoo project to raise funds for older people’s charity
Melanie May | 14 August 2018 | News
A charity that supports older people at home has teamed up with a tattoo studio in a project aiming to empower older people by fighting the stigma around ageing, as well as raise funds.
ALONE and The Ink Factory last week released a video (featured) introducing the Bucket Listers project, which will provide five of the charity’s service-users with a tattoo of their choosing, and raise funds by inviting the public to sponsor the tattoos.
Over four weeks, regular videos will introduce the participants (the Bucket Listers): a group of five people who are assisted by ALONE. The videos will outline each person’s experience with ALONE and their hopes for their new tattoo, before they are inked by The Ink Factory artists on Sunday 9 September.
The Ink Factory approached ALONE with the idea to challenge assumptions and encourage its service-users to take them up on a free tattoo.
Tom Lynch, owner of The Ink Factory, said:
“We’re delighted to team up with ALONE to launch the Bucket Listers project to both raise funds for this amazing charity and fight the negative perceptions met by older people. Inclusivity is a major part of the Ink Factory DNA and we’re excited for our artists to donate their talents on 9 September, providing a tattoo for each of the five lovely older people taking part.”
Seán Moynihan, CEO of ALONE, said:
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“ALONE was excited when the Ink Factory reached out with this fantastic idea and the enthusiasm only grew when we approached our service-users. Too often we find that people have a perception that older people are traditional, and aren’t open to new experiences. This is a great opportunity for the participants to express themselves in a new way and we hope it’ll encourage older people to feel empowered and show that life isn’t over when you get older.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.