uberGIVING hits UK cities in support of Cancer Research UK
Melanie May | 4 June 2018 | News
This weekend saw Uber hit the streets in ten cities UK-wide to pick up donations for Cancer Research UK, as well as its usual customers.
uberGIVING took place on 2 June in London (Zones 1 and 2), Manchester, Birmingham, Leeds, Merseyside, Bristol, Brighton, Cardiff, Glasgow, and Edinburgh. Uber asked people to bag up any items they wanted to donate to Cancer Research UK, and then on Saturday 2 June, to open up the Uber app, tap the uberGIVING in-app card and request a free pick-up to a Cancer Research UK shop.
Wow, a HUGE weekend with #uberGIVING! 🙌 Thank you 🙌 to everyone who used our technology to donate to Cancer Research UK – every donation could help fund more clinical trials, or could help more people get the treatment they need. pic.twitter.com/7Y0H0xRAAi
— Uber UK (@UberUK) June 3, 2018
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According to Uber, some of the items collected included a guitar, a Nintendo 64, circus stilts, a replica jet, three TVs, and a commercial insect catcher, with demand leading the company to extend the exercise in London for a second day on Sunday 3 June.
This is not the first time Uber has picked up charity donations for free. In 2015, it supported Save the Children’s Child Refugee Crisis Appeal with an UberGIVING campaign that saw it partner with charities in 20 European countries in response to the refugee crisis. Following this, for Christmas 2016 uberGIVING took place in 83 cities across Europe, the Middle East, and Africa, partnering with a different local charity in each country, including Age UK.
Wow, thank you for all your #UberGIVING donations today! Your items are now on their way to helping fund life-saving research. Thank you ❤️❤️ pic.twitter.com/Y57IxzBCR4
— Cancer Research UK Shops (@CRUKShops) June 2, 2018
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.