Bangers and cash?
Howard Lake | 16 January 2008 | Blogs
As the British Heart Foundation (BHF) launches a virtual world games website to combat “junk food advertising”, the NSPCC is promoting its fundraising partnership with Richmond Sausages through a virtual Banger Rescue game. The focus of the Banger Rescue game is to navigate as many sausages as possible onto two hungry looking children’s plates using one’s keyboard arrows. The promotion, which includes an on-pack text competition that generates funds for the charity, is underpinned by the strap-line: ‘Richmond sausages put a smile on your face.’
The objective of BHF’s game is to teach children more about the ingredients and manufacture of the food they eat. For example, it depicts kids munching on hotdogs while the raw ingredients used to make them go by on a conveyer belt.
http://food4thought.bhf.org.uk/
http://www.richmondsausages.co.uk/nspcc/index_flash.htm
Ummmm, now what shall I have for dinner today?
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.