Corporate fundraising tip No 1: Don't propose cheesecake if all you have to offer is crumble

John Thompson | 22 July 2011 | Blogs

• Tagged with:
• corporate

Inspired by many disappointing purchases, umpteen instances of terrible customer service plus a plethora of generally weird and/or wonderful occurrences, I thought it would be cathartic for me, and hopefully useful for some others, if I incorporated such instances into a series of witty and easy-to-remember corporate fundraising tips.

So, here we go:

Tip 1: Don’t propose cheesecake if all you have to offer is crumble, as an over-egged pudding really takes the biscuit.

Find the rest on my LinkedIn post.

• Hang on to your hangers and benefit UNICEF, says M&S (28 July 2011)
  
• Apple launches matched giving programme (12 September 2011)
  
• Law firm donates unclaimed balances to four charities (13 September 2011)
  

About John Thompson
John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations. Twitter: jtchangingbiz