Corporate fundraising tip No 1: Don't propose cheesecake if all you have to offer is crumble
John Thompson | 22 July 2011 | Blogs
Inspired by many disappointing purchases, umpteen instances of terrible customer service plus a plethora of generally weird and/or wonderful occurrences, I thought it would be cathartic for me, and hopefully useful for some others, if I incorporated such instances into a series of witty and easy-to-remember corporate fundraising tips.
So, here we go:
Tip 1: Don’t propose cheesecake if all you have to offer is crumble, as an over-egged pudding really takes the biscuit.
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Find the rest on my LinkedIn post.
About John Thompson
John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations.